The Press, Communication & Public diplomacy Section engages in Promoting Israel's agenda in China on various fields: political, economic, academic, technological, agricultural, cultural and tourism affairs.
The Press, Communication & Public diplomacy Section engages in Promoting Israel's agenda in China on various fields: political, economic, academic, technological, agricultural, cultural and tourism affairs.
Objectives
Promoting Israel's agenda in China on various fields: political, economic, academic, technological, agricultural, cultural and tourism affairs.
Media
The Press section is working in cooperation with the local Chinese media (TV, Radio and printed press) providing relevant content about Israel in order to increase the Chinese public's different sections interest and knowledge about it, through Press conferences, branding productions, press releases, special campaigns, press delegations to Israel, interviews and other various media events.
Social Media & Online Community
The Israeli Embassy's Online Diplomacy Team created several online platforms, including WeChat, Douyin and Weibo, through which content about Israel is presented on a daily basis in the Chinese language, and allows Chinese readers to create an active dialogue.
We aim towards maximum interaction with our followers, encouraging them to ask questions, have various contests of writing about Israel and send bloggers delegations to visit Israel and share their impressions.